Little Wizard

Combatting tragedy with imagination

AA Insurance needed to tell New Zealand about their new, slimmed down, Limited Contents Insurance - coverage against the worst life can throw at you, like fire, flood, or burglary.

But how do you show people the terrible things that it covers you against without fear-mongering?

By showing the belongings being replaced, not taken away.

So we created the Little Wizard; a magical wee man with a wand and a will to refill a house with everything his family needs.